The iPhone and trends in the industry

September 6th, 2007

It is a very hot topic this week. So what about this sudden price cut to the iPhone and introduction of the iPod touch? How does this fit into the larger picture?

At Reels in Motion, we’ve been watching a trend in increasing video podcasts, online video and other new methods of distribution. And we should know: Reels in Motion has been producing many shows for quite some time. And we’re getting busier and busier in this arena.

Companies Are Talking in a New Voice
Companies have been finding new methods to talk with their customers and digital distribution has become the answer. This isn’t just uploading their 30-second spots as an online video. No. We’re able to communicate new ideas and create more innovative messages with digital distribution.

Without the constraints of traditional media, we can now be more creative and tell more involved stories.

For example, imagine a local restaurant who wants to stand out from the competition. Now, they can create a show that is broadcast bi-weekly. Each show teaches about how to make a standard dish more appealing. These shows range from 5 minutes to 30 minutes for the ambitious.

Another example: hardware stores that found it difficult to compete with national chains can become local celebrities in their own shows teaching home repair or home improvements each week. Customers (and fans) can subscribe to the shows and learn at their convenience.

Digital Distribution Growth
At Reels in Motion, we’ve become quite efficient at creating campaigns, show designs and hosting options for companies deciding to innovate. After all, this is where the industry is heading, so we decided to get the kinks worked so you don’t have to.

For example, we have been shooting, editing, adding visual effects and posting shows for multiple programs (including our own, by the way .. at Reels in Motion .tv) for companies, organizations and individuals.

This demand has been growing steadily for awhile. And with the recent price drop with the iPhone, we’re going to see many more people getting their content on a portable device. The companies we are working with producing these shows have already told us about how many comments they’ve been receiving from their customers. They are no longer just a “store.”

They are becoming local celebrities and building a very special rapport with their audience and customers. And that is the secret.

That is why we’ll see this trend continue and why Reels in Motion has decided to set up a pipeline to handle this demand and prepare for the growth in Q1 and Q2 of 2008. Join us for the ride!

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