February 17th, 2009
I’ve just finished an article discussing the details we look at when looking at branding.
This article goes into detail on how to look at what we as artists do, what the public sees, and how to maintain a consistent brand.
Here’s a quick snippet from the article:
However, once you begin to see your brand take shape, you should cultivate it and strive to make all of your public communication strengthen that brand. This brand is what you are to people. This is how you will be remembered.
You can read the entire article over at the Digital Blacksmiths site, where I am a contributor.
Categories: Featured, Tutorials |
Tags: advertising, article, brand, branding, digital, marketing | Comments Off
December 27th, 2008
We’ve done a lot of events where it is useful to inform people more about what we do and do so in a fun and creative way. The best solution to this is using a digital picture frame.
Over the last year and a half, we’ve used a few and have come to love the 8" View Sonic Frame for several reasons.
First, it is a very modern looking frame. Its all glossy black, much like an iMac. There is no product branding on it, so it becomes a classy piece of art, by itself.
Second, the menu lights up on the front when you press the right location (and only then do you see the View Sonic text appear). These menus in the front are easy navigation. In the past, we’ve had frames with the buttons in the back and it was very hard to keep navigating between pictures.
Third, it plays movies well. Being in the business where animation gives an added edge, I can create custom Quicktime movies for the frame just for that event. And believe me… clients LOVE this!
Finally, the price is right, at just over a hundred dollars. You can purchase it on Amazon (if you use our Affiliate link, it helps support the site, as well!)
Categories: Reviews, Technology, Tutorials |
Tags: advertising, digital | No Comments
