Podcasting and the New Media
May 27th, 2007
The “New Media” is digital media. It is podcasting. It is video production and web video. It is exciting.
One of our podcasts, The Magic Lantern can be found at Reels in Motion .tv, and is a perfect example of the direction media has shifted.
We have buit up quite a pipeline for producing podcasts (both audio and web video) becuase of this demand. What sort of things have we learned? I’ll try and cover a few:
Video Production Isn’t Just Television Anymore
Constantly, we are producing high definition video for delivery on the web. Companies are realizing the power of being able to get something shot and then distributing their High Definition video to a worldwide audience later that day.
The show is shot in high definition, edited on-site using a Macbook Pro (editing High Definition video on a laptop has become much more common), uploaded to the server and is broadcast to the world instantly.
I’ll add more shortly. In the meantime, just remember that the ground is shifting under our feet. Will you be ready or will you be left behind?
In the coming days, I’ll descibe in more detail how you can use this new media to grow your business and reach clients faster, cheaper and further away than ever before.
Until then!
Scott
Categories: Uncategorized | Tags: new media, podcast, podcasting, video production
